Hi, I’m Elaine — the creator behind @urbanstyle_chic.

I created this space to inspire and uplift women through chic fashion, intentional self-care, and beautifully curated neutral home decor. My goal is simple: to show that elevated style can feel both attainable and authentic.

Living in Chicago completely transformed my perspective on fashion. The city’s energy, architecture, and effortless street style inspired me to embrace a look that’s classic, feminine, and modern — blending high and low pieces to create outfits that feel refined yet wearable.

Beyond fashion, I’m passionate about creating a lifestyle that feels as good as it looks. From timeless wardrobe staples to calming, neutral interiors and everyday beauty rituals, I believe style should enhance your confidence and your space.

I love collaborating with brands that align with my aesthetic and values — from emerging niche labels to established household names. Creativity fuels me, and I’m grateful to connect with a community of women who appreciate thoughtful style and intentional living.

When I’m not creating content, you’ll find me traveling, discovering new coffee spots, refreshing my home decor, or finding new ways to elevate the everyday.

Welcome — I’m so glad you’re here.